Published - September 1st, 2018
At Barra Beach in Rio de Janeiro, Brazil, there are a lot of kiosks that sell snacks and drinks. For the kiosk owners, getting their supplies in a busy city like Rio de Janeiro is quite a hassle. Some owners don´t even have transportation. Makro therefore sets up an innovative experiment to deliver a core assortment directly to the kiosks.
A full truck leaves the Makro store without orders, driving the same route every time. The kiosk owner is able to buy products directly from the well-known Makro truck as it drives by without a pre-order.
For special product needs the kiosks can also order through an app or mobile website (www.makroRJ.com.br). Customers can pay digitally and get their orders delivered fast and easy.