SHV operates in diverse, fast-moving markets. Data and technology are essential for sound decisions, strong performance, and staying ahead, particularly in a complex decentralised landscape. To meet this need, SHV has established a dedicated solution: Adaptfy, an internal data and AI team set up to apply technical expertise across the entire family of companies
A dedicated solution team for SHV
Adaptfy is a dedicated capability created by SHV for SHV. As the internal engine for data and AI, it supports SHV companies from within by turning data into insights, and insights into measurable business value. Adaptfy belongs to the family and, as part of it, unlocks more value, fast.
Adaptfy is our dedicated solution team, to deliver measurable business impact to the Groups of SHV through data, analytics, and artificial intelligence.
Why Adaptfy matters to SHV
SHV companies operate independently, yet face similar challenges. Adaptfy deploys highly skilled data professionals to address these across the breadth and depth of SHV’s needs, from demand forecasting and network optimisation to pricing, product formulation, profitability, automation and customer retention. The focus is consistent: applying advanced data and analytics methods across the value chain with measurable impact on both top- and bottom-line results.

What Adaptfy does
Adaptfy delivers advanced data, analytics and AI solutions. It connects the dots between data, technology and business to generate insights, inform decisions and build tools that drive value. The team brings a full range of capabilities, including data science and engineering, analytics, data architecture and visualisation, business intelligence, artificial intelligence, machine learning and product expertise, grounded in a strong understanding of SHV’s businesses and operating models.
End to end
Adaptfy supports SHV colleagues across the full lifecycle of value creation through data. This includes shaping ideas, prioritising opportunities, building and implementing solutions, as well as supporting adoption and maintenance in daily operations. Adaptfy stays close to the business as needed, every step of the way.
Business and data, working together
Adaptfy teams work alongside SHV teams. SHV brings deep knowledge of industries, operations and markets. Adaptfy combines those with expertise in data science, AI and engineering. Together, they translate business needs into data-driven solutions that deliver more than the sum of their parts. By combining forces, they amplify results. SHV companies gain solutions that are practical, relevant and embedded in operations and, most importantly, that uncover value that would otherwise remain hidden.
Courage to care
Adaptfy builds solutions that are tailored to local needs and scalable and replicable across SHV business units. As an integral part of SHV, Adaptfy acts with context and a long-term perspective. External consultants deliver and leave. Adaptfy stays, supporting, refining, maintaining and continuously building on what works. With the courage to care for the future.
Embedding data skills at SHV
Beyond expert delivery, Adaptfy strengthens SHV by embedding data skills in the organisation, equipping SHV colleagues with the knowledge and tools to work confidently with data in their roles.
A shared strength for the future
Data and analytics are a core capability for SHV’s future growth and competitive edge. Adaptfy ensures this capability is built, applied consistently and continuously improved across the SHV Groups.