BU Asia Marketing Director

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• Formulate and deliver the regional marketing strategy, translating business priorities into short-, medium-, and long-term plans, KPIs, and execution frameworks for clusters and OpCos. 

• Develop and implement annual marketing plans and budgets; allocate resources, monitor performance and spend, and take corrective action where required. 

• Monitor and analyze markets, customers, consumers, competitors, technologies, and industry trends to provide actionable commercial recommendations. 

• Lead regional segmentation and targeting approaches and ensure differentiated value propositions are deployed consistently across business units. 

• Shape regional innovation and new product plans based on customer needs, market opportunities, and technological developments, in partnership with technical, commercial, category, and operational teams. 

• Translate marketing strategy into integrated product, price, place, promotion, positioning, and commercialization plans and ensure effective go-to-market execution. 

• Lead regional marketing campaigns, materials, and activation plans within corporate communication and brand guidelines. 

• Build effective relationships with regional leadership, General Managers, country commercial and technical teams, global functions, and external stakeholders. 

• Track marketing and business performance, hold the team accountable for delivery, and initiate corrective actions to balance short-term objectives and long-term value. 

• Provide direction and leadership to regional and/or cluster marketing teams; organize, staff, coach, and develop the function and build future-ready capabilities. 

 How and why to find out more
We can offer you a meaningful career where you'll take pride in the role you play every day in Feeding the Future. If you are interested in joining us, get ready to Own your progress, your potential, and your career. We aim to review all applications within five business days and will get back to you as soon as possible.
#OwnIt

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